- Forbes, Monday, April 20, 2015 4:30 PM
Conversica, a cloud-based AI platform, is hoping to connect business marketers with prospects by bringing artificial intelligence to email. The tool tracks inbound traffic to a
company's website and if they share their email address by say, downloading a whitepaper, the site then sends the prospect an email from a virtual “sales assistant”.
These emails continue in a series until the person responds. These emails get a 50 percent average response rate, which the company claims is because they are associated with a real person.
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