The findings, which are based on a survey of 2,832 voters in five so-called swing states (Colorado, Florida, Illinois, North Carolina, Wisconsin)The thin, is the first in a series of reports Rocket Fuel plans to publish leading up to the 2016 elections, and the highlights indicate that programmatic could be a significant swing factor.
Some of the top lines include:
42% of swing state voters recalled seeing digital political media prior to the 2014 midterm election.
After seeing a digital political ad, 47% of voters were compelled to take some form of political action, including 36% who got to the polls to vote.
Contrary to traditional political advertising practices, the study found that 70% of self-identified decided voters said that they committed to a candidate more than one month prior to the election, while 40% of self-identified undecideds had done so in a similar time frame.