This is getting so tired. New CMO joins brand. CMO, in an effort to prove his or her worth, trashes current agency and launches review, thereby proving that whatever the previous CMO had in place
sucked and the new solution is far superior. It's like a broken record. Oh wait, half of you have no idea what a record is. Anyway, the whole thing is like predicting an apple will fall if you drop
So what's the latest CMO-fueled shenanigan? In January, Michael Hartman joined Chuck E. Cheese as chief marketing officer. Previously, Hartman was senior marketing officer at
Seaworld. Yeah, probably a really good move for Hartman, given the crap that brand is facing these days. But back to the agency review.
Sources tell AdWeek
the brand has launched a creative agency review. But the source everyone really
wants to hear from, Hartman, isn't talking. Mums the word I guess. It's as if it's some sort of national security secret that will topple the entire world of marketing if any one were, God forbid, to
become privy to the inner dealings of an agency review.
Currently, the account is handled by The Richards Group. But...wait for it...no one from The Richards Group is talking
either. Last year, the brand spent $28 million on media, according to Kantar Media.