Commentary
Jane, Stop This Crazy Thing!
- by Joe Mandese @mp_joemandese, April 27, 2015
That’s not exactly what Rosetta Stone Director of Digital Marketing T.J. Hunter said about the role of programmatic during his opening keynote at the Mobile Insider Summit in Key Largo, FL, this morning, but he did utilize George Jetson to illustrate his point.
While programmatic is the industry’s buzz du jour, Hunter said the key is to “humanize the data.”
“Beyond the programmatic theme,” he said, “there’s a real consumer and a real marketer.”
Where does Jetson come in? As futuristic as the cartoon show was, Hunter said that when he grew up watching it he always remembered that George was always there sitting at his desk at Spacely Sprockets.
“Little robots and green men are helping us to deliver our ads smartly,” he said of today’s programmatic marketplace, adding that even in the robotic future, “Guess what, George was still there.”By the way, how many readers recall the name of Spacely Sprockets' chief competitor? (In case you don't recall, it was Cogswell Cogs.)
Joe Mandese is the Editor in Chief of MediaPost. You can reach Joe at joe@mediapost.com.
