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Twitter Grabs At Straws, Blames Marketers' 'Reluctance To Buy New Kind Of Ad'

Twitter CEO Dick Costolo teased out few details of an agreement with Apple to serve content and accounts directly in Spotlight Search on iOS and OS X during the company's Q1 2015 earnings call. The two companies are "working" to "make it easier and quicker to find great things on Twitter." It turns out the feature is already available. The teaser could be a desperate move to increase Twitter's worth after the company released earnings and the stock tumbled.

Read the whole story at The New York Times »

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