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New Subscribers Fail to Engage Long Term: Epsilon
- Direct Marketing News, Friday, May 1, 2015 1:31 PM
Most consumers fail to engage with a brand after 3 months of signing up for their email program, according to a new report from Epsilon.
Epsilon's Q4 Email Benchmarks study revealed
that only 34 percent of new subscribers responded to an email within a quarter of signing up. In addition, only …
