Most consumers fail to engage with a brand after 3 months of signing up for their email program, according to a new report from Epsilon.
Epsilon's Q4 Email Benchmarks study revealed
that only 34 percent of new subscribers responded to an email within a quarter of signing up. In addition, only a third of consumers who signed up in the previous three months engaged with the brand's
emails. The report looked at more than 12 billion emails across 13 verticals sent between October and December 2014.
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