Chipotle Mexican Grill is expanding its "Cultivating Thought" series, in which it prints original essays and thoughts by well-known authors on its cups and bags, into a student essay contest with a scholarship prize.
Through May 31, middle school and high school students ages 13 to 18 who are planning to attend college can use the contest site to submit an original essay (up to 1,700 characters long) about "a time when food created a memory."
Ten grand prize winners will have their essays printed and illustrated on Chipotle's cups and bags in the fourth edition of Cultivating Thoughts, scheduled to appear in 2016, and receive $20,000 each, deposited in a 529 savings account, to support their continuing education.
Author Jonathan Safran Foer, who "curates" the Cultivating Thoughts series, and novelist and screenwriter Laura Esquivel ("Like Water for Chocolate") will judge the contest. Esquivel will be a featured author in the third edition of the series, to appear on the chain's packaging starting this fall.