Moroch Partners named Dennis Wakabayashi as director of digital and social strategy on the McDonald's account. Wakabayashi has more than 20 years of experience and has held management and director
roles at Boston Market, Mojofiti, Verio, Karsh and Hagan Advertising, Summato and Internet Waterway Online. Most recently, he worked at Mary Kay, where he specialized in customer relationship
management and social media strategy. "There is tremendous growth happening at both Moroch, in terms of investing in expanding their digital portfolio, and McDonald's in regards to its recent digital
branding shift -- I am excited to join at the right time to contribute to a digital vision that aligns insights, storytelling, analytics and the most comprehensive field activation team in the
nation," said Wakabayashi.
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