Mediamark Research Inc.
(MRI) has promoted several senior executives in its sales department and expanded their responsibilities. MIKE DRANKWALTER
has been promoted from Vice-President,
Electronic Media, to Senior Vice-President, Media Sales. In his new role, Drankwalter will be responsible for all of MRI's Magazine and Electronic Media clients. SCOTT TURNER
, who has been
Senior Vice-President of Midwest and Western Sales, becomes Senior Vice-President of Agency Sales. Turner will continue his leadership of MRI sales activities outside the New York area while adding
responsibility for agency sales countrywide. GEORGE KRONHEIMER
, formerly Vice-President of Magazine Sales, has been promoted to Vice-President, Advertiser Sales. In his new position, Kronheimer
will take on the business development role of broadening MRI subscriptions among advertisers. Andy Arthur
moves from Director of Client Services to V.P. Client Services. In this expanded role,
Arthur will continue to lead MRI's Client Service department and will take on the additional responsibility of growing revenue from third-party data suppliers. Lastly, RISA BECKER
Director of Research Operations to Vice-President of Research Operations.