- , Tuesday, May 12, 2015 12:17 PM
Barack Obama pushed the boundaries in digital marketing during the
2008 and 2012 elections and presidential hopefuls for 2016 are expected to follow his lead. In this early phase of presidential campaigning, candidates and their marketing teams are already pushing
email collection among their tactics. Supporters that sign up for the list early are often among the most reliable donors and campaigners and also give campaigns insights into potential voters to
target.
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