Defining 'Premium': He Says Potato, She Says Tomato

Publishers and advertisers just don’t speak the same language sometimes.

What does “premium” mean? Two huge companies -- one brand (Netflix) and one publisher (the New York Times) -- offered different definitions at Wednesday's OMMA Programmatic Display event at Internet Week New York.

Josh Cohen, programmatic product manager at the NYT, suggested that “premium” is defined by the size of the ad unit and on which page it loads.

Kathy O’Dowd, global director of programmatic marketplace and channel development at Netflix, suggested “premium” means brand-safe content on pages with engaged users and no fraud.

So what’s the provable relationship between those two? If you can find it, leave it in the comments below.

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