Intermedia Advertising Group (IAG), which monitors the effectiveness of television ads on a daily basis, has named
MARK COOPER as Director of Marketing. Cooper will be responsible for
driving product awareness of IAG's syndicated data and research services among marketing and media companies. Prior to joining IAG, Cooper helped found Sitebridge Corp., a developer of real-time sales
and service software. Prior to this, Cooper held marketing management positions at both Apple and NIKE.
