• by Tyler Loechner  @mp_tyler, May 26, 2015

Programmatic ad platform Netmining on Tuesday announced a partnership with analytics firm Moat to beef up its reporting capabilities.

“We have found that more of our clients are looking for a deeper view on their metrics -- specifically engagement metrics beyond the click,” stated Christopher Hansen, president of Netmining. The integration with Moat allows Netmining clients to look at viewable impressions, in-view time, engagement metrics and more, per a release.