• by Joe Mandese , May 27, 2015

Amy Armstrong, a 19-year vet of Interpublic agencies and a strong advocate of advanced analytics -- especially real-time attribution and programmatic media-buying -- has been named president of ID Media, a unit of Interpublic's Mediabrands division.

Armstrong -- who has been based in ID’s Los Angeles office, where she most recently served as executive vice president and managing director -- effectively succeeds Lynn Fantom, who retires June 1.

Fantom, who has served as chairman-CEO of the agency since its inception in 2002, will remain chairman emeritus through March 2016 as part of the transition.

Armstrong, a member of ID Media’s executive committee for more than a decade, joined the agency when it was formed in 2002 with a focus on “accountable media solutions” from sister IPG shop Draftfcb, where she was vice president-media director.

She is a rainmaker par excellence, bringing in high-profile accounts such as Match.com, Time Warner Cable and Universal Technical Institute.

Kimberly Miller, who joined ID Media as director of media strategy in 2012 after a 15-year stint at agencies such as Publicis’ ZenithOptimedia and IPG’s Initiative, will succeed Armstrong as managing director of the Los Angeles office.