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Mood Fabrics Increased Conversion Rates by 14% Thanks to Automated Email Program

Online retailer Mood Fabrics has increased its conversion rates by 14 percent after implementing a targeted email program. Last year, the company began sending targeted emails based on a consumer's site browsing behavior on its site. The e-commerce firm worked with email marketing provider Listrak to send automated trigged emails based on products a consumer had viewed on the site or purchased in the past.

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