Salesforce has opened up its data platform to make it easier for marketers to integrate first-party data with external data sources. The Salesforce Wave is now connected to the external big data
sources from companies including: Cloudera, Google, New Relic, Hortonworks, Trifacta and Informatica. The goal is to make it easier to build bridges between companies working with
Salesforce tools and these big data platforms.
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