Around the Net
Commentary
10 Things To Know About Programmatic
- Advertising Age, Monday, June 1, 2015 1:17 PM
Advertising Age has posted an article outlining 10 things you need to know about programmatic buying, including that fact that programmatic adoption continues to grow, led by its expansion beyond direct response advertising and banner ads.
Tyler Loechner is a MediaPost Reporter covering real-time, programmatic, RTB and more. You can reach Tyler at tyler@mediapost.com.