Simmons Market Research Bureau
announced that KEN WOLLENBERG
is joining the company as executive vice president and general manager of the Simmons Integrated Marketing Solutions (SIMS)
unit. Wollenberg will direct the division that specializes in merging data from Simmons' National Consumer Study with transactional data from other companies to create new segmentation systems like
BehaviorGraphics. Wollenberg worked most recently as the senior vice president for Strategic and business development at Nielsen Station Index, Nielsen Media Research's local measurement service.