• by Fern Siegel , Yesterday

BBH USA has named Tasha Cronin as Head of Production. Based in New York, she will report to BBH USA Chief Creative Officer Erica Roberts.

Cronin has experience in both the entertainment and ad worlds. She produced award-winning work at various agencies, including Google Creative Lab, Droga5, Mojo Supermarket, and most recently, Johannes Leonardo. 

Brand work runs the gamut from HBO's "For the Throne" and Pizza Hut's "Pie Tops" to Overwatch's "Collossal Collectibles" and Oscar Mayer’s Wienie 500. 

Roberts called Cronin “the full package when it comes to modern production — equal parts big thinker and agile maker. She brings exactly the kind of energy and commitment to craft that BBH needs as we continue to grow.”

Cronin added:“At BBH, the ambition is palpable — and I’m here to help take even bigger leaps.”