Around the Net
Quality Of Inventory In Programmatic A 'Serious Issue'
- The Drum, Tuesday, June 2, 2015 3:08 PM
The quality of inventory available for programmatic buying is a “serious issue,” according to a new ExchangeWire study reported on by The Drum.
“The study, which surveyed 183 senior marketers in March, revealed that the majority (94%) of respondents cited marketplace quality as either a ‘very serious’ (45%) or a “somewhat serious” (55%) issue, leaving only six per cent to declare it a minor issue, or not one at all,” writes The Drum.
The ExchangeWire research was conducted in association with OpenX.
