• Wall Street Journal, Thursday, June 4, 2015 3:52 PM

The Wall Street Journal has reported that DailyMail.com has invested $3 million in content recommendation platform Taboola.

Taboola declined to disclose what percentage of its company DailyMail.com acquired for $3 million.

“[A]ccording to Daily Mail North America Chief Executive Jon Steinberg, the investment is aimed at ensuring that the two companies will deepen their partnership together, particularly as DailyMail.com dials up its focus on native advertising and video,” writes the WSJ.

Taboola raised $117 million in funding earlier this year and received another pile of cash (in the “multi-million dollar” range) via a recent strategic investment from Baidu, the Chinese search giant.

Read the whole story at Wall Street Journal »