• by April 29, 2003

JOSEPH MASUCCI has been named Director, OHAL, Mediaedge:cia's media modeling team. Masucci will be responsible for measuring marketing effectiveness and optimizing marketing allocations in the most cost effective channels for clients. He will also help Mediaedge:cia in leveraging Y&R's Brand Asset Valuator, a proprietary tool for building and managing brand equity. Masucci joins Mediaedge:cia from Grey Insight Partners where he was partner at the company. Also at Mediaedge:cia, CATHY GOODIN has been appointed Managing Partner, Account Director. Goodin will be responsible for managing all media planning and buying for AT&T Consumer and AT&T Business as well as all national media planning and buying for Dr Pepper/7 UP. Prior to Mediaedge:cia, Goodin worked at Saatchi & Saatchi as Executive Vice President/Director of Communications Planning where her clients included Johnson & Johnson, Procter & Gamble, USB Paine Webber.