Stagwell has appointed Lena Petersen Chief Brand
and Communications Officer. She succeeds Beth Sidhu, who is shifting to CEO at the company’s sports marketing unit Sport Beach.
Petersen will lead
Stagwell’s Brand and Communications team, driving the firm’s brand identity, amplifying executive visibility, and more. She will report to Mark Penn, Chairman and CEO of
Stagwell.
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Most recently, she held senior leadership roles at Sugar23 and MediaLink and earlier held senior communications roles at Publicis
media unit Starcom Mediavest Group.