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Public Ad Tech Companies Rise Following Comcast's Visible World Buy
- Seeking Alpha, Friday, June 5, 2015 4:37 PM
Seeking Alpha has made note of the fact that on Friday, the day after Comcast acquired TV ad-targeting firm Visible World, several public ad tech companies saw their stock prices rise. TubeMogul stock jumped roughly 6% on the day, Criteo rose 2.5% to hit a 52-week high and Rubicon Project gained over 6%, points out Seeking Alpha.
TubeMogul in particular is highlighted by Seeking Alpha, as they have a strong “programmatic TV” offering. Seeking Alpha says that the Comcast-Visible World deal “could be a precursor for firms wanting to purchase the real-time bidding that is TubeMogul’s specialty.”
Other ad tech companies not noted in the Seeking Alpha report saw their stocks rise as well, including Rocket Fuel (up 3%), Marin Software (up 9%), Millennial Media (up 3%) and Tremor Video (up 0.3%). YuMe was the odd man out, trading down 0.2% on the day.
Unsurprisingly, this is not the first time public ad tech companies’ stock prices have reacted accordingly to news. However, other recent examples of public companies riding (or drowning in) the waves of ad tech-related M&A activity have resulted in some companies rising while other dropped; this most recent episode differed because most companies buoyed up as a result.
