• by Dianna Dilworth , June 8, 2015

Can I get the customer to interact with me more than if I didn't have a loyalty program? This is a question that marketers should ask themselves when creating a loyalty program, said Dino Michetti, VP/GM at Epsilon, on a panel at the Email Insider Summit.

Michetti recommends that marketers look to loyalty programs to figure out how to increase the frequency of customer transactions. He recommends creating something from an experience perspective that makes them come back and reduce the number of days it  takes for them to interact and come back to the site.

The Indiana Pacers uses a "surprise and delight" strategy to build loyalty among its customers said Sasha Williams, Director of Customer Loyalty at The Pacers. This includes content dedicated to favorite players and the like.

Daniel De Grandpre, CEO of DealNews, said Amazon Prime is an example of a great loyalty program.