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How To Tell If Direct Traffic To Web Sites Is Real

Direct traffic from a link or URL and not via such search engines, social media, or advertising determine's the brand's strength, according to Lori Goldberg. It makes sense that a higher percentage of direct traffic shows consumers are familiar with the brand and typically type it directly into a browser. She runs through other signals that will clue in marketers as to whether the direct traffic is real or bot driven.

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