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Salesforce Reveals Latest Marketing Cloud Software

  • ZDNet, Wednesday, June 17, 2015 11:26 AM has released the latest version of its Marketing Cloud, adding new features that focus on targeting consumers based on buyer behavior. The company has updated its Journey Builder tool with more sophisticated ways to map customer experiences and engagement. The service will now include event and activity triggers which can be used as a basis for collecting data and triggering campaigns across multiple channels.

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