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Clickstream Behavior To Influence Query Rankings

  • , Friday, June 26, 2015 11:51 AM
Using clickstream behavior could be the latest Google signal to influence rankings. Rand Fishkin tells marketers about a Google patent that recently surfaced. The patent came from Navneet Panda, the engineer for whom Panda, the Panda Update from Google, is named. Fishkin describes the process.

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