• by Amy Corr  @MediaPostOTL, July 2, 2015

Heineken tapped Publicis Worldwide as its lead global creative agency. Wieden+Kennedy previously served as lead agency and recently parted ways with Heineken. "We are delighted to be extending our relationship with Publicis," said Jan Derck van Karnebeek, chief commercial officer of Heineken. "Over the last two years, the team has produced exceptional results for Heineken, especially the responsible consumption and Dream Island campaign. We enjoy a strong cultural fit with the Publicis team and are confident that this partnership will further build on the success we have enjoyed with recent Heineken campaigns." Added Arthur Sadoun, CEO of Publicis Worldwide: "Expanding our relationship with Heineken to a global level is an honor and testament to the strong projects and work we have been creating together. We're looking forward to driving the brand and its business forward as a team." Heineken spent $104 million on measured media in 2014, up from $75 million spent in 2013, according to Kantar Media.