• IAB, Monday, July 6, 2015 4:20 PM

The Interactive Advertising Bureau (IAB) has posted a Q&A with Diaz Nesamoney, CEO and founder of Jivox, on programmatic advertising and his new book, “Personalized Digital Advertising: How Data and Technology Are Transforming How We Market.”

“The industry’s focus on programmatic buying and selling yielded critical strides forward in terms of scale and efficiency, but took us significantly backward in terms of creativity, suggesting that scale and content were inversely related,” Nesamoney says in the interview. “Big Data is proving that proposition to be patently false.”

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