Around the Net
Hilton Hotels Saw 50% Open Rates For Fourth of July Emails
- Direct Marketing News, Monday, July 6, 2015 9:48 PM
Hilton Hotels saw 50 percent plus open rates with their Independence Day emails, according to new data from eDataSource. The latest research revealed that marketers sent out more than 7,500 Fourth of July-themed email efforts over the last four weeks. Only 1,320 of those messages mentioned the holiday in subject lines according to the data which analyzed 25 million emails sent by 50,000 brands.
