Around the Net
ESPN Embraces Mobile
- The Atlantic, Monday, July 13, 2015 11:09 AM
The Atlantic investigates ESPN’s grand plan to dominate digital channels. “ESPN seems impressively open to learning how the digital generation clicks on and watches ESPN -- even if it means changing their own internal definition about what counts as sports news,” it writes. “The shift to mobile is of particular importance to ESPN, which has a lot to win in the new distributed media environment, but also, perhaps, the most to lose.”
