Are you a mobile addict?
If so,
you’re one of 280 million mobile addicts globally, a size close to the entire population of the United States.
An interesting tabulation by Flurry Insights found that not only is the
number of mobile addicts large, but also that it has grown substantially just since last year.
Flurry measures 2 billion smart devices, a number also that has grown 38% since last year.
The firm broke down users as Regular Users (consumers who use apps one to 16 times a day) and Super Users (those who use apps between 16 and 60 times a day).
Mobile Addicts were defined as
those who launch apps 60 times or more a day (and you know who you are). Here’s the breakdown by category of how many app users there are in each category:
- Mobile Addicts –
280 million
- Super Users – 590 million
- Regular Users – 985 million
But it’s the growth rate that’s significant, with many more people
becoming mobile addicts, growing 59% in in just one year. Here’s the growth rate of mobile app users by category from last year:
- 59% -- Mobile Addicts
- 34% -- Super
Users
- 25% -- Regular Users
Despite the increase and the overall number of app-addicted phone users, retailers just can’t seem to get a significant piece of the
action.
Studies regularly show that mobile shoppers take mobile websites over apps for commerce any day of the week.
The Flurry analysis only adds to this, finding that of the top five
categories where mobile app addicts are ahead of regular users, commerce doesn’t make the list.
The top category is messaging, followed by utilities, games, finance and news and
magazines.
Retailers need just a little of that mobile addict action.