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Advanced Analytics Seen as Critical for Retailers
- TechDay, Friday, July 17, 2015 10:15 AM
Advanced analytic capabilities are crucial for retailers to compete in the digitalised marketplace according to new research from Gartner. And that’s providing opportunities for resellers and providers dealing in advanced analytics. The analyst firm says retailers without advanced analytic capabilities will struggle to capitalise on internet of things-driven revenue opportunities. Robert Hetu, Gartner research director, says as the internet of things continues to expand over the next five years, the effects on multichannel retailers will be more disruptive than anything seen to date and will require advanced analytics capabilities to cope with this disruption.
