Around the Net
How To Think About Keywords, Content Targeting
- Moz, Friday, July 24, 2015 12:51 PM
Rand Fishkin illustrates the connection between targeting broader keywords with multiple intent signals and those with narrow intent signals, with ways they apply to content creation and site architecture. He dives into "pinpoint versus floodlight tactics for content targeting, content strategy, and keyword research" to help marketers get and stay on track.
