Josef Bookert joined Smith Brothers as a social media and public relations manager. He joins the agency from MARC USA where he managed social and PR strategy for brands such as Cooper Tire, Rite Aid,
Huntington Bank and Payless. Rachel Norris joined the agency as an assistant digital content creator. She will be responsible for aiding the content creation team in brainstorming, styling and
photography for various clients. Norris joins SBA from Commonwealth Press. Lastly, Rob Doerzbacher relocated from Greensboro, NC to join the SBA team as a senior copywriter. Most recently, Doerzbacher
was an associate creative director at SFW in Greensboro where he worked on clients such as Char-Broil, Kobalt Tools, Texas Pete Hot Sauce, Green Mountain Gringo Salsa, Fruit of the Loom Activewear,
Jerzees and Berkshire Hathaway HomeServices.