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Presidential Candidates Are Relying on Targeted Email This Election Season

  • NPR, Wednesday, July 29, 2015 11:29 AM
While social media will help play a role in the upcoming presidential elections, both parties will rely heavily on targeted email marketing. For instance, in June, Hillary Clinton's camp send out emails with 290 different subject lines based on the constituent's interests.While the list counts about 5 million people the average email only goes to 780,000 people, according to eDataSource.

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