Partnership time in mobile commerce is getting into full swing.
In the early days of mobile commerce, not all that long ago, new and established businesses looked at staking their claim in various pieces of the commerce landscape.
Now that some of the dust has settled, more companies are joining hands with other companies with the hope of one plus one being larger than two.
There are many more, but you get the drift.
The good news is that the partnerships and joint deals cause increased focus, much of which is now based on market experience and consumer behavioral knowledge.
And that could be very good the growth and maturing of the commerce marketplace.