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Only 13% of Marketers Use Automation Software With Email: Smart Insights

Seventy-seven percent of marketers that use marketing automation tools use the technology instead of an email marketing tool, and only 13 percent of marketers use marketing automation in conjunction with an email marketing tool, according to a new report from Smart Insights. The research also revealed that full-scale marketing automation drives an average 80 percent increase in leads and a 77 percent lift in conversions.

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