• by Amy Corr  @MediaPostOTL, August 5, 2015

R2C Group was named creative and media agency for Blinds.com, following a pitch. The agency will handle TV brand strategy, TV creative, TV production and broadcast media planning and buying. "During the agency selection process, we wanted to find a partner that possessed great storytelling abilities while staying committed to helping us see real results for our business," said Jay Steinfeld, founder and CEO of Blinds.com. "R2C Group has not only been a strong creative asset for our team, but shares our passion for experimentation and data-driven testing that will help us continue along our path of success." First work from the agency is a TV spot where parents are terrified about replacing their old blinds. Their daughter explains that the process can be simple, as well as enjoyable. The initial offer in the spot included a "Buy Two, Get The Third Free" promotion, along with a "SureThing" Guarantee. "We are thrilled to be working with Blinds.com to drive traffic, increase sales, and help create overall success," said Michelle Cardinal, co-founder and CEO of R2C Group. Blinds.com spent $3.1 million on measured media in 2013 and $3.5 million in 2014, according to Kantar Media.