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Children's YouTube Channel Hits Top 5 Position And Launches Toy Range

Fresh from overtaking Ed Sheeran, the BBC and X Factor in YouTube's all-time video views chart, children's nursery rhymes channel Little Baby Bum is moving into the toys market. Its videos have been watched more than 3.6bn times since it was launched in 2011 by a UK-based couple, and is currently one of the top five channels on Google's online videos service. Now Little Baby Bum has signed a licensing deal to launch a range of plush toys based on its animated characters.

Read the whole story at The Guardian »

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