Time Inc. Snaps Up 'Snap Fashion' Stake, Cites 'Strategic Benefits'

Time Inc.’s U.K. division this morning announced a strategic investment in Snap Fashion, a visual search business specializing in the fashion category.

Launched in 2012 in the U.K., Snap Fashion plans to expand to the U.S. this year.

Snap Fashion enables consumers to search, browse and purchase fashion items that are inspired by photos they’ve found online or taken on their mobile devices.

Its visual search technology solves the everyday dilemma of trying to find the pieces consumers have in mind – at prices they can afford.

Time Inc. EVP and Chief Technology Officer Colin Bodell stated: “Our investment will deliver strategic benefits to both the Time Inc. Style Network in the US and our fashion content in the UK, when announcing the stake.

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