Ninety-eight percent of consumers are influenced by email marketing, according to new research from BlueHornet Networks. The email service provider surveyed more than 1,800 consumers polled
and found that 78 percent of consumers make a purchase at least once a month based on an email campaign. The research also revealed that 75 percent of consumers report receiving emails that
brands have personalized emails based on previous purchases.Read the whole story at Direct Marketing News »