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Big Data Use Expanding for Digital Marketing

  • DCN, Tuesday, August 11, 2015 10:09 AM

2nd Watch surveyed 500 IT and marketing professionals in large and midsize companies regarding the use of big data, Internet of Things (IoT) and cloud-based data warehouse technologies to support digital marketing plans and programs. The results indicate growing confidence in the use of these technologies and success deploying them. 2nd Watch has released an infographic that provides top line results from its research.

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