The New York Times and Financial Times are experimenting with a new subscription program that gives hotel guests free access to their online content, when hotels purchase a
special subscription, according to Editor & Publisher, which first reported the news. The content is delivered through a customized Web portal that includes the hotel’s own brand.
Currently around a dozen hotels have signed up for the program, which is offered by the newspapers jointly, per E&P.
Read the whole story at Editor & Publisher »