• Reuters, Wednesday, August 12, 2015 11:48 AM

Amazon told Reuters it will stop serving product ads at the bottom of search results that lead to third-party retail sites starting Nov. 1. Engines like Google have been able to glean data from the transactions. The Amazon marketplace will replace the ads with Amazon Text Ads, which enable marketers to drive traffic to Web sites through a pay-per-click model. Still, some retailers such as Lamps Plus note that the program was an asset. In a case study it noted increasing sales through the program by more than 80%.

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