Epsilon has partnered with social marketing firm Lithium/Klout in order to put social media insights into the hands of email marketers. Essentially, Epsilon will feed Klout the Twitter
handles of the customers on its clients’ lists, in order to overlay social posting data with the user's email address. Klout will use the Twitter handles to track consumer's social
interactions on defined topics to help marketers identify trends among customers.
Read the whole story at VentureBeat »