Around the Net
Epsilon Partners With Lithium/Klout to Bring Social Data to Email Marketers
- VentureBeat, Wednesday, August 12, 2015 4:16 PM
Epsilon has partnered with social marketing firm Lithium/Klout in order to put social media insights into the hands of email marketers. Essentially, Epsilon will feed Klout the Twitter handles of the customers on its clients’ lists, in order to overlay social posting data with the user's email address. Klout will use the Twitter handles to track consumer's social interactions on defined topics to help marketers identify trends among customers.
