Welcome emails are taking off among the leading e-commerce companies in India. Marketing firm Betaout analyzed the welcome series of the firms: Jabong, BlueStone, BigBasket,
Caratlane, FabFurnish, Nykaa, Urbanladder, FirstCry, Snapdeal, and Koovs and found that all of these companies had some form of welcome email. Read the whole story at YourStory.com »
