- eMarketer, Thursday, August 13, 2015 12:47 PM
According to new research from eMarketer, 35 percent of marketers said that enhancing their targeting and segmenting was their leading priority. The
Email Marketing Benchmarks 2015: Are
Performance Metrics Revealing Signs of Consumer Fatigue? report also found that 33 percent of marketers said that using real-time data was their main priority and 33 percent said that greater use
of analytics was their main objective.
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