Most consumers have two addresses, according to a new report from Digital River’s Bluehornet. The 2015 edition of its
Consumer Views of Email Marketing study found that
35.9 percent of consumers have two email addresses, followed by 24.1 percent who have three email addresses. Only 22.1 percent of consumers only have one email address. The research revealed that
while most people have multiple email addresses only 28.6 percent keep a separate email address just for marketing messages.
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